Frances Zelazny

Roadblock Title:

Navigating biometric regulations: Overcoming privacy roadblocks in fintech

Time:

Wednesday - 1:00 PM (Tower A)

Abstract:

Biometrics are essential in fintech, preventing fraud and enhancing user experiences. However, stringent privacy laws like GDPR, CCPA, and BIPA impose complex requirements on data collection, storage, and processing. These regulations vary by region, creating compliance hurdles that delay deployment. Additionally, user skepticism about data misuse complicates adoption, making transparency and robust safeguards critical for building trust. As fraud grows more sophisticated, biometrics offer the best defense across the user lifecycle—from deduplication to passwordless login. This session provides strategies to navigate privacy laws and deploy biometrics to prevent fraud while protecting user privacy.

Bio:

Frances Zelazny is Co-Founder & CEO of Anonybit, a decentralized biometrics identity platform (not on the blockchain!) that is breaking new ground in the area of user privacy and digital security. Since her early days in identity management, Frances has been an outspoken advocate for consumer privacy and the responsible use of biometric data. She is a past winner of the Unicorn Challenge and is widely recognized as a pioneer in the fintech/payments space.