Baishi Wu

Roadblock Title:

Credit where credit’s due: Lessons in embedded lending

Time:

Wednesday - 11:30 AM (Tower D)

Abstract:

Embedded credit products offer massive opportunities, but building them is fraught with challenges. From regulatory hurdles to underwriting complexities, many fintechs underestimate the roadblocks that can stall or sink their ambitions.

This session breaks down the key components of successful credit businesses, highlights common pitfalls, and provides actionable strategies to navigate them—helping you go from concept to scale with confidence.

Bio:

Baishi Wu is Group Product Manager at Chime, where he leads the company’s lending, overdraft, and credit risk platform strategy in addition to savings, tax filing, and insurance products, driving innovation in digital banking and financial infrastructure. With extensive experience in fintech product development at companies like LendingHome and Compass, Baishi specializes in building scalable, solutions for lending, payments, and money movement.